Editorial is the term for an opinion piece in a newspaper, magazine or online publication that shares a viewpoint on some topic. In journalism, editorial content is meant to persuade and inform readers. Historically, editorials are more light in tone than standard news articles.
An editorial should offer a personal perspective and a clear call to action. The article should speak to readers’ needs and concerns. For example, if you write an op-ed about a local issue, focus on how it affects them personally. A great way to do this is by sharing a personal story of your own experience with the issue.
An editorial may also serve an educational purpose, for example, by highlighting connections between the papers in a journal’s latest issue or on hot topics of relevance to the journal’s field. Some journals even invite experts to write a guest editorial when an important development in their field warrants it [1].