A news alert is a Google service that monitors online content for keywords that you select. It then sends you an email when new results are published, whether they are a news article, a blog post or updated scientific research. News alerts are particularly useful for public relations professionals who need to stay on top of conversations about their clients, competitors and industry keywords. However, it raises important ethical considerations around accuracy and sensationalism.
Mastering how to craft an effective media alert is a critical skill for public relations pros. This article reveals 13 essential tips to help you create media alerts that resonate with journalists and captivate audiences.
Media alerts (also called media/news advisories) are announcements about a future event, made specially for reporters. They are a great way to convince reporters that an event they’re planning is a genuine news story worth covering. The best media alerts contain crucial information like the “Who, What, When, Where and Why” of an event. They should also include contact information for someone from your chapter that reporters can reach out to for more information or interview requests. If a local newsmaker like your mayor, governor, senator or member of Congress is planning to attend, make sure to mention that as well. This will make the story even more relevant to local readers.